Since publishing my earlier screed, I decided to test my theory.
And in light of the Oscars coming up this week and the whole “whitewashing” controversy refusing to leave the headlines, I feel it apropos to chime in again on this topic. So, here goes.
A lot has been written about the film Warcraft and it’s immense, and to many, incomprehensible financial success in China.
I was curious, too. So, I watched it myself.
I liked the movie, personally. I was pleasantly surprised that the film took more inspiration from the RTS franchise than the MMO, which I was never a fan of (the subscription model didn’t agree with me; seriously, Blizzard, time to go free-to-play with WOW).
At any rate, it was cool to see so much of the stuff from the RTS series on screen, like the big-ass portal that the Orcs used to escape Draenor. Very impressive. And Gul’Dan kicked ass, naturally. Us evil wizards always do, really.
I found the film more Warcraft 2 than Warcraft 3, which was doubly awesome. Maybe the sequel can introduce Arthas and Illidan, or at least Kel’Thuzad. That would be nice.
Is it just me, or did it seem to others that the film took inspiration from the old iOS game Orc: Vengeance as well? I mean, the story about the Orc chieftain being the protagonist and saving the world from evil, etc.
While I’m on this stream of consciousness kick here, some of what Medivh went through with the Fel seems eerily similar to some of what I went through with those ultra powerful dark and death based demonic energies that I experimented with, years ago. I got some weird flashbacks watching Warcraft. Crazy stuff.
Don’t get me wrong; I’m still evil, and I still have access in my brain to that stuff in case I ever need to enslave the Earth, or something. But, that isn’t on the radar right now.
Anyhoo- to a longtime fan of the franchise, the movie was nice.
Um, back on track, here… so why did the movie do so well in China? It’s because it wasn’t Chinese, of course.
It presented to the Chinese mainland a fantasy world that is unlike anything that they have themselves. To them, Warcraft (and the other Blizzard properties) are pure escapist entertainment.
China has it’s own mystical tradition that is unrelated to the European mythological and LOTR based worlds that White culture has. So to them, these Western traditions are new, fascinating and edgy. I think that to those in the far East, playing Warcraft would offer the same escapist thrill that Westerners get when watching Kung-Fu movies, or when getting tattoos of Chinese words, or something like that.
And all of this can be applied to Starcraft and Warhammer and The Elder Scrolls and Mortal Kombat and Avatar and the rest of the modern Western fantasy franchises, all of which have huge followings in Asia.
See, what people here need to “get” is that China has no need for, and no willingness to see, China and Chinese stuff in Hollywood movies. They have their own film industry for that.
I can’t stress this enough. China pumps out hundreds if not thousands of movies of it’s own, every year, that focus exclusively on China and Chinese issues. That being the case, why are people here thinking that the Chinese are begging to see China ineptly shoehorned into American films? They have zero need for such representation.
Done well, pandering to Chinese audiences will get Hollywood nowhere. Done badly, it looks offensive and dumb. So why do it at all?
The best approach to things in the future, by far IMHO, is to ignore China and other cultures completely and go full tilt White and European. This is what the Eastern audience WANTS.
I mean, JUST LOOK at the box-office receipts! It’s right there!
So, upon seeing Warcraft, my opinion still stands.
Whitewash everything.